Give Your Audience What They Want
Posting the right type of content on Facebook is more than important – it’s CRUCIAL. When you are using Facebook, be it for business or personal purposes, you are competing with the other more than 2 billion active monthly users for space and attention in the newsfeed. There is every kind of content you can imagine flashing before your audience’s eyes, all with the sole intent to attract the users to their product, service, or cause. If you want to maximize your reach and grow the largest possible following, you will need to increase your engagement through comments, likes, and shares.
Identify your Target Audience
To get the best possible results on Facebook, you need to know your audience. You can say that your audience is Internet Marketers, but not all Internet Marketers need the same things. Of course there are some basics that apply to all Internet Marketers everywhere, but beyond those few things, there is a huge variance in the needs of individual marketers. For example, some Internet Marketers create their own products, some use PLR material. Some sell physical products, others sell only info products, and then some only sell affiliate products. This doesn’t even take into account the immense differences from niche to niche.
Since every marketer has different needs, even though they perform similar work, it is important to ask targeted and specific questions to really drill down to which specific subset of Internet Marketers that would be interested in what you have to offer. By asking these targeted questions, you will be able to create a spot on persona, bringing a member of your target audience to life. Defining the identity of your ideal audience member is going to make your marketing efforts much more effective and efficient, helping you to maximize your ROI (return on investment). The more that you know about your audience on Facebook the better results you can achieve.
Here are a few excellent questions that can help someone in the make money online niche to define and identify their target audience:
* What is their gender?
* What is their age range?
* Where are they located?
* What are their interests?
* What income levels do they have?
Obviously, this is only the tip of the iceberg, the short list, you could say. It wouldn’t take a lot of time or even a whole lot of thought to come up with more questions. You can also do a quick online search for resources on creating the ideal customer persona. Whatever you do, don’t rush through this. Take your time so you can get the most accurate results possible. Remember, this is crucial to the success of your campaign. It deserves your undivided time and attention. You want and need to get this right!
What Problems does your Audience have?
When you know what problems your audience faces, you can plan your Facebook content to strategically solve these problems, while funneling traffic to your websites at the same time. The content you post on Facebook should be a highlights reel of sorts – laying out the main benefits in Facebook, with a link to the full answer on your website. When this is done correctly, you boost your authority in your niche, and your audience esteems you as an expert. By highlighting the most important benefits on Facebook, and making it known that there is more of the good stuff at the other end of the link included, Facebook users are willingly going to click through to your site. Once they are on your website, and see the value that is provided there, they are going to spend some time there, checking out all you have to offer them. Just like before, you want to come up with a good list of questions to help you determine what problems need to be solved by your audience.
This is another homework assignment, and it is important for you to do a thorough and complete job of this. If you are in the make money online niche then think about the problems that people want to solve:
* How can they make more commissions?
* How can they get more traffic to their offers?
* How can they rank their website on Google?
* How can they achieve more conversions?
* What online business model should they use?
* Which web hosting is the best?
* How can they build a high converting sales funnel?
Every niche has it’s own unique set of problems. And the number of problems that are faced are plentiful enough to keep you busy for quite some time. If you find yourself stuck trying to determine what people in your niche are struggling with, join a few groups on Facebook and observe what people are asking most often. Once you know the questions, don’t just hammer out a paragraph or two that explains it and move on to the next problem or question. There is nothing wrong with posting an explanation, but not everyone can learn that way. So it is a good idea to answer that particular question in a few different ways. Host a Facebook live where you demonstrate “how to”, or try to make a game out of answers somehow – a scavenger hunt or something. When you can solve your audience’s problems in a way they understand, they will love you forever!!
What kind of Content does your Audience like the most?
After you have been using your Facebook business page for a while, you will be able to take advantage of Facebook Insights. This handy little tool can tell you which of your posts are more popular. You want to thoroughly examine these posts and try to determine what made them so popular with your audience.
Once you have perfected the secret sauce, you can serve it up in your future posts as well. I don’t mean post about the same topic all the time – you want to avoid boring your audience to death, or making them cringe when they hear the words “traffic generation” (or whatever other dead horse you kept beating). You want to try to keep their interest. To perfect the secret sauce, you really just need to know what format the winning posts are in, and any other particularly striking details, and then combine that formula with different content in future posts.
While you are building up your historical data that feeds the Facebook Insights machine, you can rely on trusty old Facebook groups. Think of the groups as your lab, utilize your observation skills, and take note of what types of posts perform well and the types of posts that flop. You can easily gauge this by the number of likes, comments, and shares the posts have. It doesn’t even have to be your posts. Learn from everyone there. After all, if you can’t learn from your peers, then you are hanging with the wrong crowd! You should always strive to be a student, even when you are the expert and the teacher. There is always something to learn.
Plan your Content
Be prepared – once your audience gets a taste of the secret sauce, they are going to get hungrier and hungrier for more. You didn’t come here to build up a following, just to let them down soon after. You also don’t want to put yourself under such heavy demand that you find yourself overwhelmed, stressed out and annoyed. You need to post on a regular basis though, so the key here is to plan your content. By taking an hour or two at the beginning of the week to set up all your content and schedule the posting, you free up the rest of your time for whatever is important to you.
Facebook has a native scheduler that is free to use with any Facebook business page. It is as easy as it can be, too. If you are using a mobile phone to create your posts, you will need to use the Facebook Pages Manager App. Once you create your post and tap on ‘Share”, you will have the option to ‘Share Now’ or ‘Schedule a Post’. Once you choose the option to schedule, it is very straightforward – choose the date and time you would like your post to publish to Facebook, then confirm by tapping the ‘Schedule Post’ button.
On a desktop or laptop, you will use the Publishing Tools link along the left menu, create your post on that page, choose if you want to publish to Facebook or Instagram or both, schedule your time, and then confirm it and post.
Either way, it’s free, and it’s there for you to use. You don’t have to use an expensive third party app unless you choose to.