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How To Get Free Traffic From Facebook Groups

How To Get Free Traffic From Facebook Groups

An excellent source for free traffic generation is Facebook groups. In my last post, I talked about your own Facebook group, but today I am talking about other Facebook groups, not your own. In order to successfully tap into this excellent traffic source, you have to know what to do and what not to do. It doesn’t matter what niche you’re in, you will find an abundance of Facebook groups related to it. You can grow your own audience just by participating in these groups.

Identify The Right Groups

It is really easy to find groups that are related to your niche. All you have to do is use Facebook’s search function. You’ll first need to identify some keywords that best describe your niche. (If you need a good keyword research tool, I gave one away in my last post).

Let’s stick with the weight loss niche as an example. Some really good keywords to search for relevant Facebook groups are –

* Weight loss
* Burn fat
* Diets
* Nutrition
* Exercise
* Diet programs

You can drill down even further into sub-niches, too. Being laser targeted to your specific area of business is never a bad idea. What this means is instead of just “weight loss”, you search for “weight loss for women”, “weight loss for men over 50”, or “losing belly fat”. Make sure you do your homework, and come up with as many keywords as you can.

Find Active Groups

You don’t want  to join a Facebook group where nobody is posting or commenting. Joining a dead group like that is a waste of your time. Remember, we are trying to generate free traffic from these Facebook groups, not just increase the number of groups we’re in. You want to find groups that are active, and that have a lot of members. You may have to apply to join some of these groups just to see what’s going on in them.

Try to find between 5 and 10 groups that seem good, and join them. Avoid open groups, as they are very prone to spam and trolls. Closed groups are best. Once you are a member, check the group out and see how active it is.

Make sure that you have read the group rules. Some groups do not allow external links. Make sure that you will not be breaking the rules by sharing a link to your website, or by direct messaging other members with information. You want to be respectful, and not do things to get kicked out of any groups. You want to have a good reputation.

Provide Value In The Beginning

Once you have found some good groups, you’ll want to start being active in them. That doesn’t mean you jump right in and start posting your promotional messages. This goes right back to maintaining a good reputation. If you join a group and immediately start promoting your products and your websites, you are going to be labeled a spammer and kicked out of those groups. Instead, start by making a post introducing yourself. Let people know who you are, where you’re from, a little bit about your journey, and what you stand for. You can mention what you do, and mention your website, but just generally. Say something like “You can see more of my story on my Facebook page”. This will leave people wanting to see what you have to say, and they will check your page out. Obviously, you will want to have your Facebook page set up and ready for visitors, with content that links to your website.

There is a very good chance that a good number of existing group members will comment on your post welcoming you to the group. Some may even message you directly and have a friendly conversation to get to know you a little better. Make sure that you thank each of these people for their warm welcome by replying to their comments, and have the conversations in messenger. It is important for you to interact and build relationships with the members of the groups you joined, so that when you do finally talk about your business directly, they don’t block you and go about their day.

Check For Promo Days

Even though some groups may not seem like it, every group was started by a person or group of people who had a specific purpose in mind for their members. Unless the group was formed for others to promote themselves and their businesses, chances are there are limits to promotional posting in the group. Most groups have certain promo days, where they allow members to post openly about their businesses and share links to their websites. Since you have joined 5-10 groups, it is a good idea to use a calendar or a spreadsheet to keep track of which days you can post promos in each group. This will help you avoid any confusion that could result in you getting kicked out of a group. If that happens, all of your groundwork was for nothing.

Repurpose Your Existing Content

We have all heard the expression “Work smarter, not harder”. The best example of this for any internet marketer is repurposing content. I am a huge fan of repurposing content, especially the really good stuff. I bring this up because obviously you are going to need to post in the groups you joined on non-promo days, and you want to make sure that you’re posting content that provides value. Not only that, but your posts should also help position you as an authority in the eyes of other members. By using content that you have already published on your website, you are going to appear to be an expert of sorts to other members, especially those who are not online marketers themselves.

When members see posts with information that is well-researched, accurate, and laid out intelligently, they are going to take notice. This is because a lot of Facebook users tend to lean heavily on slang terms and throw things like grammar and punctuation to the side. But there are always going to be people who are sticklers for good grammar, proper English, and the use of punctuation, and they are going to appreciate seeing someone who pays attention to those areas. Even the people who forego those things on Facebook are going to appreciate them when they see them. And it will strengthen your position as an authority in your niche. When people see content that looks professional, they are going to want to know more about you, and will click through to your Facebook page.

Remember, you need to get people to know, like, and trust you. You also need to be seen as an authority in your niche. With just a little daily effort in a few Facebook groups, you will be well on your way to achieving these goals, and the free traffic will begin to flow. Then all you have to do is maintain the relationships you have already built, and rinse and repeat with a few new groups. Facebook groups are in endless supply, and so is the traffic you can get by utilizing them the right way.

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Generate Free Traffic With Your Own Facebook Group

Generate Free Traffic With Your Own Facebook Group

A great way to generate free traffic from Facebook is by having your own Facebook group. When you have your own Facebook group, you are not only in control, but you also increase your authority and influence the members of the group. In order to keep your group members happy, you will need to set your group up the right way.

Choosing Your Group’s Privacy

When you begin setting up your group on Facebook, you will see that you have 3 privacy options available –

1. Open
2. Closed
3. Secret

If you choose to have an open group, anyone will be able to find your group, see who is in the group and what they post, and join your group without your approval. This offers no privacy or exclusivity to the members of your group, which could end up costing you a large number of members. While it may be easier for you to not have to approve every member coming into your group, having an open group leaves you vulnerable to spammers and trolls. And since anyone on Facebook is able to see what is posted in an open group, your members may not feel comfortable opening up. For these reasons, amongst others, an open group is not recommended.

If you choose to have your group set to Closed, only members of your group are able to see what has been posted inside the group. Facebook users can easily search for your group, but they cannot join without making a request that you will have to approve. Other Facebook users can see who is in your group, but they cannot see what has been posted, giving your members a sense of privacy and security. By choosing this setting, members can feel confident that what they discuss in the group cannot be viewed by the entire Facebook world.

While Secret is an option for your group, it is not recommended. Facebook users can’t find your group by searching. They can’t see who else has become a member, or what has been posted, either. If someone wanted to find your group, and doesn’t have a direct link to it, then you risk losing them as a member. They probably will not try more than one or two possible search phrases before they give up and move on to something else.

Setting Up Your Group

When you name your group, you’ll want to include at least one relevant keyword in the name. Try to use the best performing keyword you can find. If you need a good keyword research tool, you can find one here, my gift to you. Remember, users should be able to find your group by using search. That is why getting the right keyword is so important. Let’s say you’re in the weight loss niche. Your group name could be “The Weight Loss Winners Group” or something similar, since “weight loss” is the top performing keyword for the weight loss niche.

You can also add tags to your group. Tags will help identify your group in a search, so you will want to use other high performing keywords as your tags. Next, you want to add a cover photo that is very visually appealing, and add a caption with a strong message, like “Learn how to lose weight and keep it off!”

It is also a good idea to include a photo of yourself. Your ultimate goal is for your members to know, like, and trust you. This will be hard to achieve if you are just a name on a Facebook page. Including a picture of yourself with a warm smile that is professional, without making you appear uptight, you will appear more likeable, and increase your influence over your members.

For the group’s description, make sure that you highlight the benefits of being a member. This will help those who are checking your group out decide whether they want to join or not. Make sure this is accurate, as you don’t want your members to leave because they didn’t get what they were promised. Doing your best in writing the description will help you accrue the maximum amount of members.

Your Pinned Post

A “pinned post” is a post that stays at the top of the group at all times. This is the first post new members see as they join your group. This is a great place to welcome all of your members. You can also use this post to expand on what your group offers. Let your new group members know that the best content available for your niche will be found in your group.

It is a good idea to record a video on Facebook, and add it to your pinned post. The video can be simple, just you, talking about the advantages of being a member of your group, and the benefits that your members can expect to gain. Be confident, and let them know that you are comfortable around them.

Group Content

You want to always encourage your group members to actively post and comment inside the group. To make this as natural as possible, you will want to lead by example. Make sure that what you post is valuable, and that your members will gain some benefit from it. You don’t want to be the only person posting, though. If the group owner is the only one posting content, it just looks strange. So always encourage your members to participate. Let them know from the start that you look forward to learning from them, as much as you look forward to sharing your knowledge, as well.

A really good idea is to poll your members to find out what questions they have. You can do this in the questions you create for members who are asking to join, or even ask in the pinned post for new members to comment their top 3 questions about your niche. You can also make a post that is a poll with a couple frequently asked questions in your niche in general, and allow other users to add poll options with their own questions.

Knowing what questions your members have will allow you to curate content that is as beneficial as it can possibly be. You can give part of the answer in your group, and provide a link to the full answer on your website. You can also compile all of the questions and the answers to them into a Frequently Asked Questions file for your members, including the links to the full answers on your website. These FAQs can also be easily repurposed into a PDF that can be given away as a lead magnet, amongst other things.

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How To Create Shareable Content For Facebook

How To Create Shareable Content For Facebook

Facebook has more than 2 billion active users every month, and each of those users has the same secret wish – to get as many shares for their content as possible. If you’re marketing on Facebook, you want as many shares as possible in order to generate as much free traffic as possible, and to extend your reach as far as possible, as people share your content with their friends. Free traffic from Facebook is always nice, but it is even more lucrative these days, with so many people struggling financially, and more and more people turning to the internet with the hopes of generating some much needed revenue. If you want to maximize your chances of your content being shared, but you have no idea how to create content that people will want to share, then this post is just for you. We’ll assume that most Facebook users have around 200 friends (although, in reality, most users have many more). Based on that assumption, even a low 1% response will work wonders for your traffic, since these people have friends on Facebook as well! Follow the advice below, and watch your content spread across the magical land of Facebook.

Use Emotion In Your Posts

It is an inescapable fact that there will be a LOT of competition in any Facebook user’s newsfeed. Everyone wants their posts to stand out, and some will do some pretty crazy things to get other users’ attention. I’m not going to recommend you do anything out of character, or taboo, or socially unacceptable. You can still be what you call “normal” and have your posts stand out. You will need to start out with a compelling title. This is non-negotiable, and essential. The same can be said for using emotion in your posts. If you can get your readers fired up, you can bet your booty they’re going to share that post with their friends.

Some of the most motivating emotional triggers are Fear, Anxiety, Outrage, and Humor. The more you can stir at least one of these emotions in your reader, the higher the likelihood of them sharing your post. This does not mean that you should make something up to scare the living daylights out of people just to try to get likes and shares on Facebook. In this day and age, “Fake News” is seriously frowned upon. And unbeknownst to many, Facebook has added at least one “friend” to your friend’s list that you cannot unfriend, you cannot block, and that you do not know. This “friend” is there for one purpose only – to “fact check” your posts. Now, the sources that Facebook uses to validate information is another discussion entirely, and there my be times that what you post is entirely true, but it doesn’t align with the narrative provided by mainstream media, and Facebook will censor you, but again, that is another discussion entirely. The point is, make sure that you are posting about something that is real and true. Post about your fears for the potential impacts of a certain issue on our future generations. Relay a frightening experience you had with something that is making headlines at the moment. Or, a hilarious experience you had with a trending topic. The point is to be open and honest, and use language that will stir the emotions of your readers.

Have A Strong Call To Action

Having a strong call to action simply means that you need to make it really clear what you want the people reading your post to do. Don’t assume that they will know what to do, because they won’t. If you want the reader to share your post then make this clear to them. You need to literally direct them to share your post. You don’t want to come across as bossy or demanding, though. You don’t want to be like “Now share this post, or else!”.  Instead, you could ask them to think about the friends that they have who would benefit from reading that post, and then tag them in it when they share it to their own page. Or, if your Facebook is set to public, you can ask them to tag those friends in the comments. When the tagged friend reads the post, chances are they will share it to their page and tag more users to it. The gentle art of persuasion is key with every aspect of social media marketing. Your call to action should be strong and clear, but persuasive – never demanding.

Good Images Get More Shares

Facebook is a visual platform, so add images to your posts. This doesn’t mean that you go get a bunch of stock images, and post them all over your Facebook page. Believe it or not, this is a common mistake for a great many marketers. It is so easy to make a striking image with a good caption. If you are not familiar with Canva.com, it is in your best interest to invest some time in learning to use it. Its actually very simple to use, and you can produce stunning graphics for Facebook (and Instagram, or your website, or any other platform, for that matter) without spending a penny or more than a few minutes time.

You’ll also want to make sure that the image you use is related to your post. For example, let’s say that your post is about motivation. You could use an image of a person winning a race, with the caption “You can win your race too”. You wouldn’t want to use an image of a group of friends sharing a pitcher of beer, laughing and cutting up, with a caption that says “Sometimes you just need a good laugh with friends”. That is not motivational at all. It is totally unrelated. Avoid that.

Feature Other People

If you make a post that includes other people, the people included in your post will almost always share your post. Let’s say you interviewed someone who is considered an expert in your niche. Make a post about the interview that highlights the main points of the interview (Pro tip -link to the full interview on your website, so people have to click through for the full Monty) and tag the expert in your post. This will make your post visible to the expert’s audience, and that expert will share your post as well. You could also do a spotlight on a person that you look up to, or who you feel has a lot to offer the world. Any time you create posts that include others, you will increase the likelihood of them being shared.

Make it your business to know who the people are in your niche that your audience really respects. Find them and follow them and make a contribution to their page by adding a useful comment. Invite them to participate in an interview with you. Most people will accept your invitation.
Another good “people” orientated post is the “roundup”. This is where a number of niche influencers have contributed to an article on your website. You can mention their names in your Facebook post, and then provide a link to your article.

Freebies And Giveaways

Last but not least, one of the most effective ways to get others to share your posts, is to reward them for doing so. If you create a post where you are giving away something valuable for free, then this will get shared a lot. People love to get stuff for free, and they will not hesitate to tell their friends about it. The more valuable and appealing the freebie, the higher the likelihood of it being shared. This could be a direct giveaway of an item for sharing, or even just an entry to a giveaway contest, where sharing gets you a chance to win. Just make sure that you are delivering on your promise. You don’t want to tell people that they are going to get something for sharing your post, and then change your mind after they have shared it to their friends, who shared it to their friends, and so on. That is the kind of attention that you don’t want! So keep your word, and deliver them value. This helps to bring attention to your future posts as well, and will do wonders for the amount of Facebook users that click through to your website.

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